The information behavior of users has changed radically since the advent of the internet. Where the library used to be a primary source of inspiration that drove learning, education and cultural experience, international giants like Amazon, Facebook, Google, Netflix and Spotify have claimed the digital space in which the process of curation, recommendation, selection and inspiration happen. Reliance on authorities is replaced by faith in computer-algorithms with knowledge of users’ preference or habits. Young users are primarily digital users, so the change in behavior and competitive challenge represents an existential threat to libraries and the public service role we fill in our societies. How we choose to face this will decide our continued relevance to the mission and what kind of institutions we become in the process.
How can libraries accelerate their learning and transform knowledge about user’s information behavior into effective service design and digital strategies? The user-driven innovation method can provide transformative insights that translate into powerful and concrete action plans.
In this workshop, participants will sample three aspects of user-driven innovation:
- You will receive the most central insights from DBC’s research into users’ information behavior and the challenge it represents to libraries’ future
- You will learn about an innovation method that you can repeat and adapt to your own institutional needs
- In facilitated group exercises, you will reflect on what the change in user behavior means to your institutional strategy and generate new thinking about how to compete in the digital space
Christian Ertmann-Christiansen, Business Developer at DBC
Madeleine Saunte, Strategic Consultant at DBC
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