How do you know what your users really want or need? By using PAIN-storming instead of BRAIN-storming! Why? Because PAIN-storming gives you great information about what our users want, need and importantly: what they don’t like. It maybe sounds weird, but we are searching for pains because we believe that if there is no pain, an idea can never be a solution.
This method puts the user first and that is a major part of Design Thinking, because you don’t want to develop something that you think is best, but you have to find out what your user(s) want. That’s why in this session every participant gets to experience how to put your user first by using PAIN-storming and how you can start off by designing your Design Challenge. We believe that everyone can be a designer and after this session, you know how to become one!
Wieske van der Velden
Imke de Korte
The Public Library of Eindhoven
Innovationteam Expeditie Anton
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