Tuesday 18 June 10:00 - 12:00
Most libraries face similar challenges in branding themselves locally – both public and politically. Many people do not know their public library and are generally unaware of most of the library services. How can libraries increase local and political awareness by creating effective communication and communication channels?
This workshop will focus on different ways to reach specific community segments by using known marketing methods such as segment analysis to understand attitudes and behaviors and creating successful campaigns based on this knowledge.
The objective of the workshop is to get:
• Insight in existing segment analysis and local data
• Best practice in turning segment knowledge and local data into campaigns and campaign impact on perception & library use
• In smaller groups discussing and ‘creating’ different approaches of improving local and/or political awareness and perception.
Program: How to increase local awareness?
10.00 - 10.10
Welcome & introduction
Lotte Hviid Dhyrbye, Manager, ThinkTank Future Libraries (DK)
10.10 – 10.25
Segment analysis – a first step to local awareness
Lotte Hviid Dhyrbye, TTFL & Michael Moos-Bjerre, Moos- Bjerre Analyse
How to create different approaches of improving local and/or political awareness and perception & what are the differences in trying to influence decision makers and public awareness?
11.40 – 12.00 Presentation & debate
Location: Concert Hall, Aarhus
Latest Activity: Jun 7, 2017
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