2013 / Civic engagement – How to increase local awareness?

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2013 / Civic engagement – How to increase local awareness?

Tuesday 18 June 10:00 - 12:00
Most libraries face similar challenges in branding themselves locally – both public and politically. Many people do not know their public library and are generally unaware of most of the library services. How can libraries increase local and political awareness by creating effective communication and communication channels?
This workshop will focus on different ways to reach specific community segments by using known marketing methods such as segment analysis to understand attitudes and behaviors and creating successful campaigns based on this knowledge.

The objective of the workshop is to get:
• Insight in existing segment analysis and local data
• Best practice in turning segment knowledge and local data into campaigns and campaign impact on perception & library use
• In smaller groups discussing and ‘creating’ different approaches of improving local and/or political awareness and perception.

Program: How to increase local awareness?
10.00 - 10.10
Welcome & introduction   
Lotte Hviid Dhyrbye, Manager, ThinkTank Future Libraries (DK)

Presentation

10.10 – 10.25
Segment analysis – a first step to local awareness

Lotte Hviid Dhyrbye, TTFL & Michael Moos-Bjerre, Moos- Bjerre Analyse

Presentation

10.25 – 10.40
Where the Geek the Library came from and the impact on US libraries
Chrystie Hill, Community Relations Director, OCLC and US- responsible for Geek the Library program

Presentation

10.40 – 10.55
Localizing Geek Library in Netherlands          
Ton van Vlimmeren, Director Utrecht Public Library

Presentation

10.55-11.40
Workshop: 
How to create different approaches of improving local and/or political awareness and perception & what are the differences in trying to influence decision makers and public awareness?

11.40 – 12.00 Presentation & debate

Location: Concert Hall, Aarhus
Members: 20
Latest Activity: Jun 7, 2017

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